Are We Asking the Right Questions? The Case Study Interviews for Product Managers.
listen to the Podcast by NotebookLM "How would you design an elevator for a 50-story building" This was the case study question posed to my mentee during her interview for an e-commerce product manager role. Like many companies, the interviewer was trying to evaluate her product craft and ability to think on her feet. But was this actually measuring what mattered for the job? In my decade(s) of product management experience, I've seen case study interviews used as both powerful evaluation tools and counterproductive time-wasters. The difference often comes down to one factor: relevance. I discussed my opinion on product craft in an earlier post , so I won't delve into that topic here. Instead, I'll focus on the merits I find in case study interviews. The Merits of Case Study Interviews A quick search on Perplexity for types of case study interviews for product managers yields the following categories: Product Design Product Improvement Product Strategy Metrics...